CoolSales CPQ Empowers Your Generator Sales Process
Configure complex gensets accurately, manage global pricing, and deliver quotes faster. CoolSales CPQ, powered by CoolPIM for robust product data management, streamlines your entire sales cycle, online and offline.
The Experience-Centered CPQ for the Generator Industry
In the competitive power generation market, speed and accuracy are key. CoolSales CPQ minimizes errors, builds trust with dealers and customers, and streamlines complex quoting processes across global networks.
Boost Dealer Efficiency & Profitability
Accurate Generator Configurations, Every Time
Streamlined Quoting Across Your Dealer Network
Real-time Stock & Pricing Visibility Globally
Success Story: Reinventing Caterpillar/FG Wilson's Power Generation Sales
CoolSales is our flagship Configure, Price, Quote (CPQ) platform, designed specifically for the challenges faced by manufacturers selling complex, configurable products through direct sales teams or dealer networks.
The Challenge:
Caterpillar and FG Wilson, global leaders in generator manufacturing, faced challenges in a market driven by price and lead times. Operating in 50+ markets via dealers, they needed to enhance brand positioning, dealer effectiveness, and the digital customer experience, especially with 80% of B2B buyers expecting real-time interaction.
The Impact
EasyPower transformed the sales approach:
- Dealers: Empowered with efficient tools, reducing cost-to-serve.
- Customers: Easily find, size, and get quotes for needed generator sets with local availability.
- Caterpillar/FG Wilson: Boosted efficiency, centralized customer interaction, automated processes, and gained clearer market performance insights.
- Results (since Jan 2019): 97.5k+ users managed, 236k+ inventory views, 29k+ product details shown.
This multi-market solution, integrated with Salesforce CRM for lead management, significantly improved the customer journey and accelerated internal learning.
The Solution: EasyPower powered by Coolshop
- Coolshop implemented EasyPower, a digital platform built on CoolSales (CPQ frontend) and CoolPIM (Product Information Management). This solution connects customers, dealers, and HQ across diverse global markets.
- Customers browse localized catalogs (language, currency, units, products, regulations) managed by CoolPIM.
- Real-time access to product specs, images, pricing, and dealer stock availability.
- Easy product comparison and quote request submission, generating leads for dealers.
- CoolSales enables dealers to manage leads, generate quotes quickly, and set regional pricing.
- CoolPIM ensures accurate and consistent product data across all touchpoints.
Download CAT/FG Wilson Case Study
CoolSales CPQ Features Overview
1
Shoulder to shoulder retail mode and live contextual help for dealers
2
Real-time visibility on generator stock & parts keeps channels informed
3
Price out units, identify costs and margin , add services & financial offers
4
Consistent premium quality quotes across distributors and regions
5
Seamless experience online and offline for sales teams on the go
6
Move from tribal knowledge to powerful assisted selling capabilities
7
Product filtering based on technical specs & application needs
8
Highlight key selling arguments & differentiators
Why Coolshop?
CoolSales is developed and released by Coolshop.
Coolshop is a UX-centered digital solutions provider focused on creating effective Extended Sales Processes, specializing in the manufacturing sector. Our mission is to ensure 100% of the value manufacturers build into their products is clear to the buyer. We believe in customer centricity; our focus is on your success.
The CoolWave of Positive tech change.
How We Drive Success in the Power Generation Market
Leverage your existing Salesforce investment. CoolSales CPQ offers native integration and is available on the Salesforce AppExchange.Configure, Price, and Quote complex generators with ease. CoolSales provides the assisted selling tools your network needs to win.
Accurate Generator Configurations
Manage Global Dealer Networks
Rich Product Data with CoolPIM
Gain Actionable Sales Insights
Simplify Complex Quotes
Seamless ERP/CRM/PIM Integration
Why Partner with Coolshop Inc. for Your CPQ Needs?
100% integrated in your Salesforce
Leverage your existing Salesforce investment. CoolSales CPQ offers native integration and is available on the Salesforce AppExchange.Customer centricity is core to our philosophy. Our natural integration with Salesforce allows you to manage your entire sales process, from lead to quote to order, within a familiar environment.
With 10+ years of CPQ expertise, CoolSales provides robust configuration, pricing, and quoting capabilities directly within Sales Cloud—no separate Salesforce CPQ license needed—giving you control, insights, and efficiency.
What Our
Partners Say
We build strong, collaborative relationships to ensure our CPQ solutions meet the evolving needs of the manufacturing industry.
Shaun J.
Software Engineering Manager, CMCO
"The people at Coolshop are great to work with... they understand much more than just their CoolSales platform - they have been a good partner for us and have helped us evolve our CPQ tool by working very closely with us on it."The company’s signature program designed to provide meaningful learning experiences to K-12 and older students.
John V.
Sr. Global Product Manager, CMCO
"We enjoy a good, collaborative working relationship with Coolshop... the needs of our customers are represented - and Coolshop's responsiveness has been very good. Perhaps the most enjoyable part... is the 'extra'."
Amber T.
CX Researcher,Caterpillar
"We enjoy a good, collaborative working relationship with Coolshop... the needs of our customers are represented - and Coolshop's responsiveness has been very good. Perhaps the most enjoyable part... is the 'extra'."
Meet the CoolTeam.
A Designer, a CPQ process expert, and a Solution Architect are available for a free session.We master CPQ processes for manufacturers and know success is about understanding your unique needs.
Made with ♡ by the Coolshop team. | Coolshop Inc. & Coolshop S.r.l. © 2025. All rights reserved. | Privacy Policy
CoolSales CPQ Empowers Your Generator Sales Process
Configure complex gensets accurately, manage global pricing, and deliver quotes faster. CoolSales CPQ, powered by CoolPIM for robust product data management, streamlines your entire sales cycle, online and offline.
The Experience-Centered CPQ for the Generator Industry
In the competitive power generation market, speed and accuracy are key. CoolSales CPQ minimizes errors, builds trust with dealers and customers, and streamlines complex quoting processes across global networks.
Boost Dealer Efficiency & Profitability
Accurate Generator Configurations, Every Time
Streamlined Quoting Across Your Dealer Network
Real-time Stock & Pricing Visibility Globally
Success Story: Reinventing Caterpillar/FG Wilson's Power Generation Sales
CoolSales is our flagship Configure, Price, Quote (CPQ) platform, designed specifically for the challenges faced by manufacturers selling complex, configurable products through direct sales teams or dealer networks.
The Challenge:
Caterpillar and FG Wilson, global leaders in generator manufacturing, faced challenges in a market driven by price and lead times. Operating in 50+ markets via dealers, they needed to enhance brand positioning, dealer effectiveness, and the digital customer experience, especially with 80% of B2B buyers expecting real-time interaction.
The Impact
EasyPower transformed the sales approach:
- Dealers: Empowered with efficient tools, reducing cost-to-serve.
- Customers: Easily find, size, and get quotes for needed generator sets with local availability.
- Caterpillar/FG Wilson: Boosted efficiency, centralized customer interaction, automated processes, and gained clearer market performance insights.
- Results (since Jan 2019): 97.5k+ users managed, 236k+ inventory views, 29k+ product details shown.
This multi-market solution, integrated with Salesforce CRM for lead management, significantly improved the customer journey and accelerated internal learning.
The Solution: EasyPower powered by Coolshop
- Coolshop implemented EasyPower, a digital platform built on CoolSales (CPQ frontend) and CoolPIM (Product Information Management). This solution connects customers, dealers, and HQ across diverse global markets.
- Customers browse localized catalogs (language, currency, units, products, regulations) managed by CoolPIM.
- Real-time access to product specs, images, pricing, and dealer stock availability.
- Easy product comparison and quote request submission, generating leads for dealers.
- CoolSales enables dealers to manage leads, generate quotes quickly, and set regional pricing.
- CoolPIM ensures accurate and consistent product data across all touchpoints.
Download CAT/FG Wilson Case Study
CoolSales CPQ Features Overview
1
Shoulder to shoulder retail mode and live contextual help for dealers
2
Real-time visibility on generator stock & parts keeps channels informed
3
Price out units, identify costs and margin , add services & financial offers
4
Consistent premium quality quotes across distributors and regions
5
Seamless experience online and offline for sales teams on the go
6
Move from tribal knowledge to powerful assisted selling capabilities
7
Product filtering based on technical specs & application needs
8
Highlight key selling arguments & differentiators
Why Coolshop?
CoolSales is developed and released by Coolshop.
Coolshop is a UX-centered digital solutions provider focused on creating effective Extended Sales Processes, specializing in the manufacturing sector. Our mission is to ensure 100% of the value manufacturers build into their products is clear to the buyer. We believe in customer centricity; our focus is on your success.
The CoolWave of Positive tech change.
How We Drive Success in the Power Generation Market
Leverage your existing Salesforce investment. CoolSales CPQ offers native integration and is available on the Salesforce AppExchange.Configure, Price, and Quote complex generators with ease. CoolSales provides the assisted selling tools your network needs to win.
Accurate Generator Configurations
Manage Global Dealer Networks
Rich Product Data with CoolPIM
Gain Actionable Sales Insights
Simplify Complex Quotes
Seamless ERP/CRM/PIM Integration
Why Partner with Coolshop Inc. for Your CPQ Needs?
100% integrated in your Salesforce Org
Leverage your existing Salesforce investment. CoolSales CPQ offers native integration and is available on the Salesforce AppExchange.Customer centricity is core to our philosophy. Our natural integration with Salesforce allows you to manage your entire sales process, from lead to quote to order, within a familiar environment.
With 10+ years of CPQ expertise, CoolSales provides robust configuration, pricing, and quoting capabilities directly within Sales Cloud—no separate Salesforce CPQ license needed—giving you control, insights, and efficiency.
What Our
Partners Say
We build strong, collaborative relationships to ensure our CPQ solutions meet the evolving needs of the manufacturing industry.
Shaun J.
Software Engineering Manager, CMCO
"The people at Coolshop are great to work with... they understand much more than just their CoolSales platform - they have been a good partner for us and have helped us evolve our CPQ tool by working very closely with us on it."The company’s signature program designed to provide meaningful learning experiences to K-12 and older students.
John V.
Sr. Global Product Manager, CMCO
"We enjoy a good, collaborative working relationship with Coolshop... the needs of our customers are represented - and Coolshop's responsiveness has been very good. Perhaps the most enjoyable part... is the 'extra'."
Amber T.
CX Researcher,Caterpillar
"We enjoy a good, collaborative working relationship with Coolshop... the needs of our customers are represented - and Coolshop's responsiveness has been very good. Perhaps the most enjoyable part... is the 'extra'”
Meet the CoolTeam.
A Designer, a CPQ process expert, and a Solution Architect are available for a free session.We master CPQ processes for manufacturers and know success is about understanding your unique needs.
Made with ♡ by the Coolshop team. | Coolshop Inc. & Coolshop S.r.l. © 2025. All rights reserved. | Privacy Policy
CoolSales CPQ Empowers Your Generator Sales Process
Configure complex gensets accurately, manage global pricing, and deliver quotes faster. CoolSales CPQ, powered by CoolPIM for robust product data management, streamlines your entire sales cycle, online and offline.
The Experience-Centered CPQ for the Generator Industry
In the competitive power generation market, speed and accuracy are key. CoolSales CPQ minimizes errors, builds trust with dealers and customers, and streamlines complex quoting processes across global networks.
Boost Dealer Efficiency & Profitability
Accurate Generator Configurations, Every Time
Streamlined Quoting Across Your Dealer Network
Real-time Stock & Pricing Visibility Globally
Success Story: Reinventing Caterpillar/FG Wilson's Power Generation Sales
CoolSales is our flagship Configure, Price, Quote (CPQ) platform, designed specifically for the challenges faced by manufacturers selling complex, configurable products through direct sales teams or dealer networks.
The Challenge:
Caterpillar and FG Wilson, global leaders in generator manufacturing, faced challenges in a market driven by price and lead times. Operating in 50+ markets via dealers, they needed to enhance brand positioning, dealer effectiveness, and the digital customer experience, especially with 80% of B2B buyers expecting real-time interaction.
The Impact
EasyPower transformed the sales approach:
- Dealers: Empowered with efficient tools, reducing cost-to-serve.
- Customers: Easily find, size, and get quotes for needed generator sets with local availability.
- Caterpillar/FG Wilson: Boosted efficiency, centralized customer interaction, automated processes, and gained clearer market performance insights.
- Results (since Jan 2019): 97.5k+ users managed, 236k+ inventory views, 29k+ product details shown.
This multi-market solution, integrated with Salesforce CRM for lead management, significantly improved the customer journey and accelerated internal learning.
The Solution: EasyPower powered by Coolshop
- Coolshop implemented EasyPower, a digital platform built on CoolSales (CPQ frontend) and CoolPIM (Product Information Management). This solution connects customers, dealers, and HQ across diverse global markets.
- Customers browse localized catalogs (language, currency, units, products, regulations) managed by CoolPIM.
- Real-time access to product specs, images, pricing, and dealer stock availability.
- Easy product comparison and quote request submission, generating leads for dealers.
- CoolSales enables dealers to manage leads, generate quotes quickly, and set regional pricing.
- CoolPIM ensures accurate and consistent product data across all touchpoints.
Download CAT/FG Wilson Case Study
CoolSales CPQ Features Overview
1
Shoulder to shoulder retail mode and live contextual help for dealers
2
Real-time visibility on generator stock & parts keeps channels informed
3
Price out units, identify costs and margin , add services & financial offers
4
Consistent premium quality quotes across distributors and regions
5
Seamless experience online and offline for sales teams on the go
6
Move from tribal knowledge to powerful assisted selling capabilities
7
Product filtering based on technical specs & application needs
8
Highlight key selling arguments & differentiators
Why Coolshop?
CoolSales is developed and released by Coolshop.
Coolshop is a UX-centered digital solutions provider focused on creating effective Extended Sales Processes, specializing in the manufacturing sector. Our mission is to ensure 100% of the value manufacturers build into their products is clear to the buyer. We believe in customer centricity; our focus is on your success.
The CoolWave of Positive tech change.
How We Drive Success in the Power Generation Market
Leverage your existing Salesforce investment. CoolSales CPQ offers native integration and is available on the Salesforce AppExchange.Configure, Price, and Quote complex generators with ease. CoolSales provides the assisted selling tools your network needs to win.
Accurate Generator Configurations
Manage Global Dealer Networks
Rich Product Data with CoolPIM
Gain Actionable Sales Insights
Simplify Complex Quotes
Seamless ERP/CRM/PIM Integration
Why Partner with Coolshop Inc. for Your CPQ Needs?
100% integrated in your Salesforce Org
Leverage your existing Salesforce investment. CoolSales CPQ offers native integration and is available on the Salesforce AppExchange.Customer centricity is core to our philosophy. Our natural integration with Salesforce allows you to manage your entire sales process, from lead to quote to order, within a familiar environment.
With 10+ years of CPQ expertise, CoolSales provides robust configuration, pricing, and quoting capabilities directly within Sales Cloud—no separate Salesforce CPQ license needed—giving you control, insights, and efficiency.
What Our
Partners Say
We build strong, collaborative relationships to ensure our CPQ solutions meet the evolving needs of the manufacturing industry.
Shaun J.
Software Engineering Manager, CMCO
"The people at Coolshop are great to work with... they understand much more than just their CoolSales platform - they have been a good partner for us and have helped us evolve our CPQ tool by working very closely with us on it."The company’s signature program designed to provide meaningful learning experiences to K-12 and older students.
John V.
Sr. Global Product Manager, CMCO
"We enjoy a good, collaborative working relationship with Coolshop... the needs of our customers are represented - and Coolshop's responsiveness has been very good. Perhaps the most enjoyable part... is the 'extra'."
Amber T.
CX Researcher,Caterpillar
"We enjoy a good, collaborative working relationship with Coolshop... the needs of our customers are represented - and Coolshop's responsiveness has been very good. Perhaps the most enjoyable part... is the 'extra'."
Meet the CoolTeam.
A Designer, a CPQ process expert, and a Solution Architect are available for a free session.We master CPQ processes for manufacturers and know success is about understanding your unique needs.
Made with ♡ by the Coolshop team. | Coolshop Inc. & Coolshop S.r.l. © 2025. All rights reserved. | Privacy Policy
CoolSales CPQ Empowers Your Generator Sales Process
Configure complex gensets accurately, manage global pricing, and deliver quotes faster. CoolSales CPQ, powered by CoolPIM for robust product data management, streamlines your entire sales cycle, online and offline.
The Experience-Centered CPQ for the Generator Industry
In the competitive power generation market, speed and accuracy are key. CoolSales CPQ minimizes errors, builds trust with dealers and customers, and streamlines complex quoting processes across global networks.
Boost Dealer Efficiency & Profitability
Accurate Generator Configurations, Every Time
Streamlined Quoting Across Your Dealer Network
Real-time Stock & Pricing Visibility Globally
Success Story: Reinventing Caterpillar/FG Wilson's Power Generation Sales
CoolSales is our flagship Configure, Price, Quote (CPQ) platform, designed specifically for the challenges faced by manufacturers selling complex, configurable products through direct sales teams or dealer networks.
The Challenge:
Caterpillar and FG Wilson, global leaders in generator manufacturing, faced challenges in a market driven by price and lead times. Operating in 50+ markets via dealers, they needed to enhance brand positioning, dealer effectiveness, and the digital customer experience, especially with 80% of B2B buyers expecting real-time interaction.
The Impact
EasyPower transformed the sales approach:
- Dealers: Empowered with efficient tools, reducing cost-to-serve.
- Customers: Easily find, size, and get quotes for needed generator sets with local availability.
- Caterpillar/FG Wilson: Boosted efficiency, centralized customer interaction, automated processes, and gained clearer market performance insights.
- Results (since Jan 2019): 97.5k+ users managed, 236k+ inventory views, 29k+ product details shown.
This multi-market solution, integrated with Salesforce CRM for lead management, significantly improved the customer journey and accelerated internal learning.
The Solution: EasyPower powered by Coolshop
Coolshop implemented EasyPower, a digital platform built on CoolSales (CPQ frontend) and CoolPIM (Product Information Management). This solution connects customers, dealers, and HQ across diverse global markets.
- Customers browse localized catalogs (language, currency, units, products, regulations) managed by CoolPIM.
- Real-time access to product specs, images, pricing, and dealer stock availability.
- Easy product comparison and quote request submission, generating leads for dealers.
- CoolSales enables dealers to manage leads, generate quotes quickly, and set regional pricing.
- CoolPIM ensures accurate and consistent product data across all touchpoints.
Download CAT/FG Wilson Case Study
CoolSales CPQ Features Overview
1
Shoulder to shoulder retail mode and live contextual help for dealers
2
Real-time visibility on generator stock & parts keeps channels informed
3
Price out units, identify costs and margin , add services & financial offers
4
Consistent premium quality quotes across distributors and regions
5
Seamless experience online and offline for sales teams on the go
6
Move from tribal knowledge to powerful assisted selling capabilities
7
Product filtering based on technical specs & application needs
8
Highlight key selling arguments & differentiators
Why Coolshop?
CoolSales is developed and released by Coolshop.
Coolshop is a UX-centered digital solutions provider focused on creating effective Extended Sales Processes, specializing in the manufacturing sector. Our mission is to ensure 100% of the value manufacturers build into their products is clear to the buyer. We believe in customer centricity; our focus is on your success.
The CoolWave of Positive tech change.
How We Drive Success in the Power Generation Market
Leverage your existing Salesforce investment. CoolSales CPQ offers native integration and is available on the Salesforce AppExchange.Configure, Price, and Quote complex generators with ease. CoolSales provides the assisted selling tools your network needs to win.
Accurate Generator Configurations
Manage Global Dealer Networks
Rich Product Data with CoolPIM
Gain Actionable Sales Insights
Simplify Complex Quotes
Seamless ERP/CRM/PIM Integration
An enterprise proof solution
Trusted by Leading Manufacturers
100% integrated in your Salesforce Org
Leverage your existing Salesforce investment. CoolSales CPQ offers native integration and is available on the Salesforce AppExchange.Customer centricity is core to our philosophy. Our natural integration with Salesforce allows you to manage your entire sales process, from lead to quote to order, within a familiar environment.
With 10+ years of CPQ expertise, CoolSales provides robust configuration, pricing, and quoting capabilities directly within Sales Cloud—no separate Salesforce CPQ license needed—giving you control, insights, and efficiency.
What Our
Partners Say
We build strong, collaborative relationships to ensure our CPQ solutions meet the evolving needs of the manufacturing industry.
Shaun J.
Software Engineering Manager, CMCO
"The people at Coolshop are great to work with... they understand much more than just their CoolSales platform - they have been a good partner for us and have helped us evolve our CPQ tool by working very closely with us on it."The company’s signature program designed to provide meaningful learning experiences to K-12 and older students.
John V.
Sr. Global Product Manager, CMCO
"We enjoy a good, collaborative working relationship with Coolshop... the needs of our customers are represented - and Coolshop's responsiveness has been very good. Perhaps the most enjoyable part... is the 'extra'."
Amber T.
CX Researcher,Caterpillar
It has been a super positive experience. A fantastic company who has worked with us to deliver innovative solutions... Thank you!
Ready to Elevate Your Sales Process?
Let's discuss how Coolshop Inc.'s experience-centered CPQ solutions can drive efficiency, accuracy, and growth for your US manufacturing business. Schedule a free consultation with our team today.
Made with ♡ by the Coolshop team. | Coolshop Inc. & Coolshop S.r.l. © 2025. All rights reserved. | Privacy Policy